OK. It's a slightly misleading title, but only slightly.
The Telegraph reports that the EU is to introduce regulations limiting car emissions to a maximum of 120 grams of carbon per kilometre by 2012 under proposals unveiled by the European Environment commissioner, Stavros Dimas.
To put this into perspective, The Telegraph points out that even a modest Ford Focus 1.6 will have to reduce it's emissions by a third to remain on sale in Britain. Mr Dimas reveals his startling lack of business sense by claiming that car manufacturers will be able to offset the cost of meeting these targets by subsidising the cost of producing the "cleaner" cars and recouping the money lost on sales of the bigger, "dirtier" cars.
The way he sees the legislation working is that manufacturers would subsidise cheaper, volume family cars and pass the increased costs of developing new, low-emission vehicles on to the buyers of more polluting cars.
This is what is already believed to happen with Toyota, which effectively subsidises the Prius, which entered the market at around £16,000 whereas the true cost of producing it is far more. The extra cost is passed on to luxury models in its range.
What Mr Dimas forgets is that Toyota can do this for now because they can still sell their Landcruiser, RAV4 and Celica models. If they can't sell them - because they do not meet the emissions target, then how will they be able to subsidise the Prius? As a result of that the cost of a Prius will shoot up considerably.
And how will car manufacturers who do not make big volume, cheap runabouts be able to survive? Companies like TVR for example. If you want to know why the world is now run by big, global conglomerates it is because of short-sighted dimwits like Mr Dimas. They create these ridiculous regulations that suit nobody but the big global companies and force the little companies either out of business or into being swallowed up by the global players.
The way the EU is taking Europe, we'll soon be back in the Middle Ages.