Birmingham Council have decided to obliterate the apostrophe.
Why? Because staff there spend too much time dealing with complaints about grammar, apparently - but when you read on, you realise that the reason people are complaining in the first place is because this is not a new policy.
Martin Mullaney, a councillor who chairs the city's transportation scrutiny committee, pointed out that Birmingham had been quietly phasing out apostrophes since the 1950s.
Yet he suggested the move was necessary in order to end time-consuming queries from local pedants once and for all.
"We are constantly getting residents asking for apostrophes to be put back in and as a council we have got to make a decision one way or another," Mr Mullaney said.
So the reason people are complaining is the existence of this policy in the first place. If you read on a little bit further you get a feeling for the kind of person Martn Mullaney is.
Regarding nearby locations whose names derived from the crown, Mr Mullaney said: "Since the monarchy no longer own either Kings Heath or Kings Norton it is argued that it is no longer grammatically correct to include the possessive apostrophe."
I doubt whether the monarchy ever owned Kings Norton, but why make an issue over place names derived from the royalty? I'm certain All Saints' Avenue has never been owned by all the saints and I seriously wonder if the Brickmaker's Arms used to be owned by a brickmaker, but Mr. Mullaney makes it an issue of royal ownership. You don't suppose he might be a left wing republican, by any chance?
Grammar isn't always easy - we all get it wrong from time to time (I know I certainly do!) - but it is important. A grammatical error can completely change the meaning of something, but if our local authorities can't be bothered to do it correctly then what chance is there that our children will?