After weeks - no, months of buildup we've finally reached the point when America has its first black president and the media plan to give us wall to wall coverage of the event even if we don't give a monkeys either way.
Obama will take office as, quite possibly, the least examined and most un-criticised incoming president ever - certainly of modern times. The media have made no attempt to find out what he actually stands for, what his plans are, how he intends to go about implementing them or anything else that they should be asking. Instead they've just accepted him and his mantra of "change" unquestioningly and at face value.
Unfortunately for Obama, that is not enough now. He can no longer hide behind ambiguity and disingenuous statements - he has to deliver the detail and the media are going to have to start asking awkward questions even if they don't want to.
The media have pinned great expectations on Obama and now he has to either live up to that or fall flat on his face. There is no in between for Obama - it is all or nothing. For that reason I expect him to be even more "radical" than most were expecting.
For that reason ... I fear for the USA.