To be honest, I don't have much sympathy with BA over the planned strike by cabin crew. Not because I support the unions position - I don't. As far as I can see, this strike will probably result in a lot more of them losing their jobs and having to take pay cuts as it will probably be the final nail in the airlines coffin - but if they want to destroy the company that pays their wages then good luck to them.
I don't care about BA because they've spent the last 10-20 years trying to divest themselves of the "stigma" of the word "British" in their name. The only time they ever refer to themselves as "British Airways" is when it suits them to - like when they want something from the government or the people of Britain. The rest of the time they stick to "BA" and pretend they're nothing to do with Britain.
Personally, I think the management and staff of BA deserve each other.
Perhaps, when the company is finally dead and buried, we can have a national airline that is proud to carry the name of our country.